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News
AIRLIFT BOOK COMPANY LAUNCHES
PUBEASY E-COMMERCE SITE
Distributor's specialty categories extend PubEasy's
title breadth
White Plains, NY, October 16, 2000 . . . Airlift
Book Company, the specialty distributor of US, UK, Canadian and Australian publishers in
the UK, and PubEasy, The Global Publishing e-Marketplace, today launched the
Airlift/PubEasy web site, at http://pubeasy.books.airlift.co.uk.
Booksellers from around the world now have online access through PubEasy to Airlift
Distribution for title, price and availability information, order placement and order
tracking. Airlift currently handles over 11,000 active titles from 200 well-known small
and medium-sized independent US, UK, Irish, Canadian and Australian publishers and has
nearly half a million items in stock.
Publishers represented by Airlift include Avery Publishing Group, Black Sparrow Press,
City Lights Books, Eden Grove Editions, Hay House, Keats Publishing, Llewellyn
Publications, New World Library, North Atlantic Books, Shambhala Publications, Sounds True
Audio, Ten Speed Press, Tuttle Publishing, Vision On, and Samuel Weiser Inc. Airlift Book
Company also provides fulfillment services for Kodansha International and related
imprints. Airlift specializes in titles about mind, body & spirit, contemporary
fiction and poetry, womens studies, feminism and lesbian, as well as a broad general
section that includes art and architecture, business, cultural studies, cookery, music and
childrens titles.
Also included is a large
selection of audio tapes ( mostly spoken word), tarot cards and posters. Bestselling
authors include Richard Bolles, Charles Bukowski, Shakti Gawain, Louise Hay, Bruce Lee,
Neale Donald Walsch, and Stuart Wilde.
"Facilitating service to our customers is a key focus for Airlift now and in the
future, said Don Skirving, Chief Executive Officer of Airlift Book Company. "By
joining the PubEasy network of Affiliates, Airlift demonstrates its support for what has
become the standard business-to-business Internet service for our industry."
"The launch of the Airlift/PubEasy site substantially enhances the utility of
PubEasy for booksellers who trade with specialty publishers," said Peter F. Clifton,
Chief Executive Officer of PubEasy. "The publishers and imprints distributed by
Airlift in the UK extends PubEasys usefulness to a wide range of important titles so
far not represented. We expect that booksellers will make great use of the Airlift PubEasy
web site"
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Founded in 1979, Airlift Book Company is a leading UK specialist distributor, of
over 200 small and medium sized independent American publishers, as well as several from
the UK, Ireland, Canada and Australia.
Airlift sells to booktrade customers in the UK with its own
rep team while sales agents cover Ireland and Europe. It currently handles over 11,000
active titles and stockholds over half a million items at its Enfield headquarters and
warehouse in north London. All other business functions including sales & marketing,
customer service, order processing and fulfillment are carried out at this location.
As an Affiliate of PubEasy, Airlift is now able to provide
customers excellent 24x7 online access to its title database, marketing data, ordering and
order status tracking, as well as customers own purchase order history and backorders.
With a firm commitment to e-commerce in all its forms and the growth of the PubEasy
distributor/bookseller community, Airlift welcomes the opportunity to build closer
relationships with all its customers in the UK and Europe.
With a mission to inform, enlighten and enrich, exceptional
service and an awareness of changing market needs are essential ingredients for reaching a
wide audience with Airlifts superior niche products.
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