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News

 

AIRLIFT BOOK COMPANY LAUNCHES PUBEASY E-COMMERCE SITE

Distributor's specialty categories extend PubEasy's title breadth

White Plains, NY, October 16, 2000 . . . Airlift Book Company, the specialty distributor of US, UK, Canadian and Australian publishers in the UK, and PubEasy, The Global Publishing e-Marketplace, today launched the Airlift/PubEasy web site, at http://pubeasy.books.airlift.co.uk.

Booksellers from around the world now have online access through PubEasy to Airlift Distribution for title, price and availability information, order placement and order tracking. Airlift currently handles over 11,000 active titles from 200 well-known small and medium-sized independent US, UK, Irish, Canadian and Australian publishers and has nearly half a million items in stock.

Publishers represented by Airlift include Avery Publishing Group, Black Sparrow Press, City Lights Books, Eden Grove Editions, Hay House, Keats Publishing, Llewellyn Publications, New World Library, North Atlantic Books, Shambhala Publications, Sounds True Audio, Ten Speed Press, Tuttle Publishing, Vision On, and Samuel Weiser Inc. Airlift Book Company also provides fulfillment services for Kodansha International and related imprints. Airlift specializes in titles about mind, body & spirit, contemporary fiction and poetry, women’s studies, feminism and lesbian, as well as a broad general section that includes art and architecture, business, cultural studies, cookery, music and children’s titles.

Also included is a large selection of audio tapes ( mostly spoken word), tarot cards and posters. Bestselling authors include Richard Bolles, Charles Bukowski, Shakti Gawain, Louise Hay, Bruce Lee, Neale Donald Walsch, and Stuart Wilde.

"Facilitating service to our customers is a key focus for Airlift now and in the future, said Don Skirving, Chief Executive Officer of Airlift Book Company. "By joining the PubEasy network of Affiliates, Airlift demonstrates its support for what has become the standard business-to-business Internet service for our industry."

"The launch of the Airlift/PubEasy site substantially enhances the utility of PubEasy for booksellers who trade with specialty publishers," said Peter F. Clifton, Chief Executive Officer of PubEasy. "The publishers and imprints distributed by Airlift in the UK extends PubEasy’s usefulness to a wide range of important titles so far not represented. We expect that booksellers will make great use of the Airlift PubEasy web site"

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Founded in 1979, Airlift Book Company is a leading UK specialist distributor, of over 200 small and medium sized independent American publishers, as well as several from the UK, Ireland, Canada and Australia.

Airlift sells to booktrade customers in the UK with its own rep team while sales agents cover Ireland and Europe. It currently handles over 11,000 active titles and stockholds over half a million items at its Enfield headquarters and warehouse in north London. All other business functions including sales & marketing, customer service, order processing and fulfillment are carried out at this location.

As an Affiliate of PubEasy, Airlift is now able to provide customers excellent 24x7 online access to its title database, marketing data, ordering and order status tracking, as well as customers own purchase order history and backorders. With a firm commitment to e-commerce in all its forms and the growth of the PubEasy distributor/bookseller community, Airlift welcomes the opportunity to build closer relationships with all its customers in the UK and Europe.

With a mission to inform, enlighten and enrich, exceptional service and an awareness of changing market needs are essential ingredients for reaching a wide audience with Airlift’s superior niche products.

 

 



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