News

BROADMAN & HOLMAN TO PROVIDE INTERNET CUSTOMER SELF-SERVICE TO RELIGIOUS BOOKSELLERS

Trade Division of World's Largest Christian Publisher Logs On To BookEasy

Nashville, TN, -September 3, 1998 -- Broadman & Holman, the trade publishing subsidiary of LifeWay Christian Resources of the Southern Baptist Convention, and BookEasy, the Internet self-service inquiry and ordering service for booksellers and the publishing industry, announced today that they will launch the Broadman & Holman BookEasy web site this Fall. Broadman & Holman join BookEasy in the US as the second major partnership in addition to Von Holtzbrinck Publishing Services.

Broadman & Holman and BookEasy will offer booksellers 24-hour/7-day free access to real-time operational data for title, price and availability inquiries as well as ordering and order status inquiry capabilities for all Broadman & Holman products, including books, Bibles, videos and church resources. This alliance will impact almost 3,000 booksellers.

"Our decision to join the BookEasy service is a response to the customer service needs of our network of retailers," explained Mark Lusk, Director of Marketing for Broadman & Holman. He also points to the time retailers will save using BookEasy for self-service to address routine inquiries. Lusk said, "Internet accessibility to our book, Bible, video, gift and church supply products is a crucial component in our commitment to customer service, as well as providing retailers with increased awareness of the broad range of products we produce to meet the needs of their customers."

"Broadman & Holman realize the importance of continuous improvement in customer relationships and service. They are uniquely positioned to impact the flow of information to the religious bookselling community over the Internet. BookEasy is very pleased to have them on board," said Peter F. Clifton, Chief Executive Officer of BookEasy.

 # # #